Tag Archives: online

Online Advertising Explained: Part 2: How Google Makes Money, and I mean Stupid Amounts of Money

In an earlier post on the subject of Why does Facebook Fear Google? I wrote about how the battle between search (Google) and discovery (Facebook) boiled down to dominance in re-directing traffic on the internet. There is another area where Google and Facebook compete, and that is for advertiser dollars. In this post, I’ll talk […]

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Online Advertising Explained: Part 1: Why we should love online advertising

It sounds strange to say, but one of my passions is online advertising. Upon first glance this may seem like a very superficial interest: after all, the words “online advertising” summons images of pop-up ads and  the desire to punch a monkey. However, over the course of the next few posts I will argue that […]

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