Tag Archives: Direct Response

Online Advertising Explained: Part 2: How Google Makes Money, and I mean Stupid Amounts of Money

In an earlier post on the subject of Why does Facebook Fear Google? I wrote about how the battle between search (Google) and discovery (Facebook) boiled down to dominance in re-directing traffic on the internet. There is another area where Google and Facebook compete, and that is for advertiser dollars. In this post, I’ll talk […]

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