Tag Archives: advertising

Why Would Google Make glasses and Sell Fiber-Optic Internet in Kansas?

After a prolonged absence from my blog resulting from extensive travel (both work and pleasure), I’ve come back with two blog posts on the subject of my former employer, Google. The questions I want to set out to address in this post is why would Google want to make and sell glasses and why would […]

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Why Google’s Survival Depends on Google+

Google needs Google+ to succeed. Failure is not an option. What is at stake is the survival of the company. To place a bet on the future based on the present, however, would be extremely  naive. Here’s why (I should add that everything written below is based on my opinion as an observer and not […]

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Facebook: Worth the Hype?

After a pro-longed absence caused by intense work and then an intense vacation I am back at it. I left promising to write about Facebook’s business model, and now that the company’s IPO is on the horizon the topic is even more fitting. How does Facebook make money? One way that Facebook makes money is […]

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Online Advertising Explained: Part 2: How Google Makes Money, and I mean Stupid Amounts of Money

In an earlier post on the subject of Why does Facebook Fear Google? I wrote about how the battle between search (Google) and discovery (Facebook) boiled down to dominance in re-directing traffic on the internet. There is another area where Google and Facebook compete, and that is for advertiser dollars. In this post, I’ll talk […]

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Online Advertising Explained: Part 1: Why we should love online advertising

It sounds strange to say, but one of my passions is online advertising. Upon first glance this may seem like a very superficial interest: after all, the words “online advertising” summons images of pop-up ads and  the desire to punch a monkey. However, over the course of the next few posts I will argue that […]

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